list
your establishment:
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WHY
LIST WITH US? |
We
understand our market, we know how to reach it and we also know
what returns advertisers get
Needles to say, our advertisers are elated at the value of our
market and the returns on their cheap advertising investment,
all of which are very prominent role players in the Hospitality
Industry
Our research has also shown that the WWW reaches far more people
and are much more cost effective than any other publication! |
WHY
THE GAY MEDIA? |
A
decade ago, South Africa was barely even known as a destination
worth visiting, now, some years later we are listed as being one
of the TOP GAY TRAVEL DESTINATIONS in the world. This dramatic
change and growth in the Gay Tourism sector came about through
the hard work and relentless efforts of those involved within
that market who had a passion for selling the Cape as a whole
to the world gay traveller. Of course, Mother Nature should be
included here for providing us all with the incredible décor,
scenery, climate and other essential goodies that helped to make
our job so much easier. We, the South African gay community, without
much recognition and certainly no financial assistance from the
powers that be in tourism, unselfishly grew Gay Tourism into one
of the largest niche markets in Southern Africa!
Many have indicated so far that they DO recognize the buying power
of this market but when asked how much marketing they have done
directly to this market, the answer is generally NONE. Oddly enough,
many advertisers did place advertising in far smaller niche markets,
citing that the Gay sector was perhaps a bit too risqué
for them. Based on tourism figures for 2004, the value of Gay
Tourism to the South Africa is now estimated at a staggering R8
Billion P/A and still growing year by year!
"Let's do some numbers, shall we ...?" coming to the
conclusion that on average of just 5 000 gay males have collectively
tangible assets of about R180 million, yet are still ignored by
Corporate Advertisers...why? |
SOME INTERESTING FACTS TO CONSIDER, JUST
IN CASE YOU HAVE NOT REALIZED THIS NICHE MARKET YET:
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The
majority of Gay Travelers are in the A, A+ category
Many opt for luxury travel, accommodation & transport
The gay tourist / visitor spends almost twice as much as the average
tourist, due to having professional, high income occupations,
have no children and just love spending money
The average stay in South Africa is approximately 13 days and
their visits generally include a Wine Estate the Garden Route,
Game Farm and Major Shopping Malls
Research has shown that +/- 80% of gay people are inclined to
use the services offered by Companies who advertise directly to
them in the Gay media
Almost 85% of Gay Travelers use the Internet for planning their
holidays or business travel and prefer booking with a "Gay
orientated Website"
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| ADVERTISING
RATES |
| Standard
Listing = R650 per year. Standard listings with a banner = R950
per year. We also offer a Life Long Listing for R1 950! |
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YOUR LISTING NOW |
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